中国新主流消费人群偏好品牌的创新设计——以诚品书店和故宫文创为例
王佳,杨鼎寓
Innovative Design of Chinese New Mainstream Consumers Preference for Brands —— Taking Chengpin Bookstore and the Cultural Creation of Forbidden City as Examples
WANG Jia,YANG Ding-yu
河北大学学报(哲学社会科学版)
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2019, (5): 110
-114
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DOI: 10.3969/j.issn.1005-6378.2019.05.016
