网红直播带货营销机制研究——基于品牌价值共创视角
沈占波,代亮
Research on Mechanism of Online Celebrity Live Broadcast Marketing ——Based on the Brand Value Co-creation Perspective
SHEN Zhanbo,DAI Liang
河北大学学报(哲学社会科学版)
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2021, (6): 125
-135
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DOI: 10.3969/j.issn.1005-6378.2021.06.014
