关键词: 唐代文学, 酒文化, 传播特征

Abstract: In the long course of development of Chinese culture, the wine culture can be evolved in the long history. The Tang Dynasty is one of the most prosperous dynasties in China, and the wine culture has been comprehensively sublimated and spread in its flourishing literature. Relying on the strong wine culture in the Tang Dynasty background, with the prosperity of the Tang Dynasty literature as the carrier, in a wide range of communication, the integration of poetry and wine phenomenon is formed taking the path of transmission of media and the path of non-media as the core. In the process of combining dynamic transmission and static transmission, the wine culture itself has been sublimated because of its rich and varied literary works. The research in the literature in the Tang Dynasty is from the perspective of the dissemination of wine culture, wine culture connotation, combined with literature creation psychology theory, through the research of literature in the Tang Dynasty wine culture disseminator and audience, content and path and the dissemination effect, to understand the unique mode of transmission from the new perspective of omnibearing promotion of wine culture in the Tang Dynasty literature.

Key words: Tang Dynasty literature, wine culture, communication features