河北大学学报(哲学社会科学版) ›› 2020, Vol. 45 ›› Issue (1): 120-129.DOI: 10.3969/j.issn.1005-6378.2020.01.013

• 管理学研究 • 上一篇    下一篇

基于游客视角的太行山片区乡村旅游发展模式创新研究

邢慧斌1,2,朱安琪3   

  1. 北京)经济管理学院, 北京 100083
  • 收稿日期:2019-08-20 出版日期:2020-01-25 发布日期:2020-01-25
  • 作者简介:邢慧斌(1979—),男,河北无极人,博士,河北大学管理学院教授、硕士生导师,中国科学院地理科学与资源研究所在站博士后,主要研究方向:旅游扶贫、旅游规划与可持续旅游发展。
  • 基金资助:
    中国博士后科学基金面上项目“基于村民感知的参与式旅游扶贫绩效空间分异及机理研究”(2016M590131);河北省青年拔尖人才项目“燕山—太行山集中连片特困区旅游精准扶贫绩效空间差异及机理研究”(BJ2017085);全国艺术科学规划2018年度文化和旅游研究项目“燕山—太行山片区非物质文化遗产旅游精准扶贫潜力评价及路径选择研究”(18DY07)

A Study on the Innovation of Rural Tourism Development Model Taihang Mountain Area from the Perspective of Tourists

XING Hui-bin1,2,ZHU An-qi3   

  1. 1.College of Management, Hebei University, Baoding, Hebei 071002; 2.Institute of Geographic Sciences and Natural Resources Research, CAS, Beijing 100101; 3.School of Economics and Management, China University of Geoscience, Beijing 100083, China
  • Received:2019-08-20 Online:2020-01-25 Published:2020-01-25

摘要: 太行山片区是中国集中连片特困区的典型区域之一。近年来凭借丰富的旅游资源,太行山片区的乡村旅游扶贫成效显著,乡村旅游已经成为太行山片区脱贫攻坚工作的主要方式。然而经历了近40年的发展,太行山乡村旅游发展遇到了瓶颈,应该结合客源市场需要加快产业升级和转型。目前以野三坡为代表的太行山片区乡村旅游应充分利用京津冀协同发展的有利机遇以及雄安新区巨大的品牌效应,稳定与拓展细分客源市场、科学规划旅游产品和项目、创新旅游产品营销策略与手段、推动乡村旅游产品转型和升级、系统完善旅游基础设施与服务、合理利用土地和加强景观风貌保护以及加强太行山片区乡村旅游的区域协同管理,进一步探索连片特困区乡村旅游创新发展的新模式,进而增强特困区脱贫攻坚工作的持续性和有效性。

关键词: 乡村旅游, 旅游扶贫, 集中连片特困区, 游客视角

Abstract: Taihang mountain is one of the typical areas in concentrated poverty-stricken areas of china.Taihang Mountain is the one of the stricken-poor areas with rich tourism resources,so tourism has become the main mode of Taihang Mountain area to alleviate the poverty situation.However,after 40 years of development,the development of rural tourism in Taihang Mountain area has encountered a bottleneck,which needs to be combined with the needs of the tourist market to achieve industrial upgrading and transformation.In the future,Taihang mountain area should make full use of the favorable opportunities of the coordinated development of Beijing,Tianjin and Hebei,stabilize and expand the market segmentation of tourists,scientifically plan tourism products and projects,innovate marketing strategies and means of tourism products,and promote the transformation of rural tourism products.In order to further explore the new mode of rural tourism innovation and development in contiguous poverty-stricken areas,we should systematically improve the construction of tourism infrastructure and services,make rational use of land,strengthen the protection of landscape features,and strengthen the regional collaborative management of rural tourism in Taihang mountain area,so as to enhance the sustainability and effectiveness of poverty alleviation work in these areas.

Key words: rural tourism, poverty alleviation by tourism, concentrated poverty-stricken areas, tourists perspective

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