河北大学学报(哲学社会科学版) ›› 2016, Vol. 41 ›› Issue (4): 153-160.DOI: 10.3969/j.issn.1005-6378.2016.04.021

• 论著 • 上一篇    

“今日俄罗斯”在国际冲突事件中的对外话语战略——以乌克兰事件中的舆论应对为例

赵晓航   

  1. 国家计算机网络应急技术处理协调中心,北京 100000
  • 收稿日期:2016-06-06 出版日期:2016-07-25 发布日期:2016-07-25
  • 作者简介:赵晓航(1988—),女,河北保定人,国家计算机网络应急技术处理协调中心助理研究员,主要研究方向:国际传播、战略传播、互联网治理。

On the International Communication Strategy of “Russia Today” in the Conflict Events——Taking the Response to Public Opinion in Ukraine Turmoil as a Case Study

ZHAO Xiao hang   

  1. National Computer Network and Information Security Management Center, Beijing 100000, China
  • Received:2016-06-06 Online:2016-07-25 Published:2016-07-25

摘要: “今日俄罗斯”(Russia Today, 简称RT),作为俄罗斯联邦政府助推的自治非营利性媒体,可谓是国际舆论场中的一匹黑马。其在乌克兰危机中发出不同于西方主流媒体的声音,有效应对美国的“新闻信息战”。在这场博弈中,“今日俄罗斯”主动设置利俄议题,不断获取国际话语权,及时进行舆论应对,利用话语反作用于事件。通过对“今日俄罗斯”舆论应对技巧和对外话语战略的深入分析,进一步探讨非西方主流强势媒体如何进行国际事件中的舆论应对,如何利用对外话语发挥国家在国际舆论场中的主体作用,以期对我国在国际事务中的对外话语战略有所启示。

关键词: 今日俄罗斯, 舆论战, 议题管理, 议程设置, 乌克兰危机

Abstract: “Russia Today” (RT) is a Russian state funded and non profit medium that is a dark harse in the field of international public opinion. RT acts as an alternative voice of the western mainstream media in Ukraine Turmoil, and fights with American media in the news information war. In the information war, RT wins increasingly rhetorical power from setting the agenda benefited to Russia and tackling the public opinions actively. Through in depth analysis of RT coping skills of public opinion and international communication strategy,this paper further explores how non western mainstream media respond to public opinion,and how the country uses international communication to play a dominant role in the field of international pablic,in order to give some enlightenments to our country's international communication strategy in international affairs.

Key words: Russia Today (RT), information war, issue management, agenda setting, Ukraine Turmoil

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