Innovative Design of Chinese New Mainstream Consumers Preference for Brands —— Taking Chengpin Bookstore and the Cultural Creation of Forbidden City as Examples
WANG Jia,YANG Ding-yu
JOURNAL OF HEBEI UNIVERSITY (Philosophy and Social Science) . 2019, (5): 110 -114 .  DOI: 10.3969/j.issn.1005-6378.2019.05.016