河北大学学报(哲学社会科学版) ›› 2021, Vol. 46 ›› Issue (6): 154-160.DOI: 10.3969/j.issn.1005-6378.2021.06.017

• 新闻传播学研究 • 上一篇    

“戏精牡丹”短视频的三重复合形态及其亚文化属性

程橙,崔醒群   

  1. 1.河北大学 哲学与社会学学院, 河北 保定 071000;
    2.保定学院 信息工程学院, 河北 保定 071000
  • 收稿日期:2021-05-06 出版日期:2021-12-08 发布日期:2021-12-08
  • 作者简介:程橙(1988—),女,河北保定人,博士,河北大学哲学与社会学学院讲师,主要研究方向:文化传播、逻辑学。
  • 基金资助:
    河北省社会科学基金青年项目“移动端UGC短视频的媒介文化阐释与研究”(HB18XW028)

Triple Compound Form and Subculture Attribute of “Theatre Peony” Short Video

CHENG Cheng1,CUI Xingqun2   

  1. 1.College of Philosophy and Sociology, Hebei University, Baoding, Hebei 071002; 2.Department of Information Engineering, Baoding University, Baoding, Hebei 071000, China
  • Received:2021-05-06 Online:2021-12-08 Published:2021-12-08

摘要: 近年来,戏仿类短视频越来越成为青年亚文化群体表达权利诉求的舆论场。由于戏仿类短视频以互联网为媒介,以掌握着新媒体技术的青年网民为受众,使得它在体现文化内涵时具有与以往的亚文化载体不同的特点,即意见表达的三重复合形态——作为青年亚文化意见表达的工具、商品以及文本。“戏精牡丹”系列是戏仿类短视频的代表性作品,集中体现了意见表达的三重复合形态。首先,通过戏仿类短视频的工具形态记录青年亚文化群体的文化环境。其次,通过戏仿类短视频的商品形态建立青年亚文化群体的自我认知,维持群体认同。再次,通过戏仿类短视频的文本形态表达抵抗话语。戏仿类短视频是青年亚文化群体借助新媒体技术,以戏仿的方式达到与主流话语的换位思考,提示了从“抵抗”到最终“和解”的可能途径,体现了“亚文化”在短视频时代的新特征。

关键词: 短视频, 戏仿, 文化研究, 青年亚文化

Abstract: In recent years,parody short videos have increasingly become a public opinion field for young subculture groups to express their rights.Because parody short video takes the Internet as the media and young netizens who master new media technology as the audience,it has different characteristics from previous subculture carriers in reflecting cultural connotation,that is,the triple composite form of opinion expression——as a tool,commodity and text for youth subculture opinion expression.“Theatre peony” series is a representative work of parody short video,which embodies the triple composite form of opinion expression.Firstly,the cultural environment of youth subculture groups is recorded through the tool form of parody short video.Secondly,through the commodity form of parody short video,the self-awareness of youth subculture groups is established and group identity is maintained.Thirdly,the text form of parody short video is used to express resistance discourse.Parody short video is a kind of transposition thinking between youth subculture groups and mainstream discourse by parody with the help of new media technology,suggesting a possible way from “resistance” to final “reconciliation”,and reflecting the new characteristics of “subculture” in the era of short video.

Key words: short video, parody, cultural study, youth subculture

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