Abstract: Data journalism is a sort of new paradigm of news, not a simple promotion of traditional journalism. Data journalism is an important force and beginning point of traditional media in the era of media convergence. It is possible to find an effective way to help traditional media develop towards new media convergence by grasping the regularity which is formed in data journalism production and dissemination. The birth of data journalism is only a prototype in the future information products, which is not the end of media convergence and there will be more extensive news paradigms born in such an era.

Key words: data journalism, media convergence, journalism paradigm, traditional media, information products