Abstract: Cultural influence is the important embodiment of national soft power. To improve the cultural soft power of China to let Chinese culture be better known by the outside world and enhance the position of Chinese culture in the value system of human civilization, its necessary to build and implement a set of cultural dissemination strategies, including cultural cultivation, revival, development and the international exchanges. The core of this culture strategy is the appropriate tactics selection of cultural exchanges with other countries to achieve the basic goal for prosperity and promotion of international influence of Chinese culture.

Key words: national soft power, cultural exchanges with other countries, strategic capability