Abstract: With the establishment and constant improvement of the market economy system in our country, people attach importance to economic development, at the same time, also pay more and more attention to the development of people. People are not only the main body of economic development, but also are the goal of economic development. Economic and social development needs the development of human potential, which needs the support of modern economic personality with independence,innovation,freedom and openness. However, under the influence of the traditional culture, there is a lot of dross in the traditional economic personality, which is not suitable for market economy development and hinders the transformation and development of the economy and society. The dissemination of television economic information, through the guidance of the concept of modern economy, the leading of the rational economic behavior, and the reinforcement of economic ethics, promotes the evolution of the economic subject from the traditional economic personality to the modern economic personality.

Key words: television economic information, modern economic personality, information dissemination