Abstract: Tourist attractions are regarded as the central part in industrial chain of tourism and the core element in tourism. Hence, tourist attractions plays an important role in tourism development. Recently, the tour attractions have made great progress in development and management, however, there are still many restrictive factors. Among these negative factors, these problems in management system are highlighted, mainly including overlapping administration, inefficient management, and indefinite power and responsibility, and so on. From supply front reform perspective, the institutional innovation of tourist attractions should focus on the improvement of market’s function in resource allocation and activate mostly the effective potentials of current resources to improve comprehensive effectiveness of tourism.

Key words: tourist attractions, supplyfront reform, management system, institutional innovation