Abstract: Cognition, adaptation and leading the new economic norm are the basic principles of China's current economic and social work. Tourism consumption plays a positive role in expanding domestic demand, promoting employment and people’s livelihood. Expanding the tourism consumption is an inevitable choice to adapt to the new normal of economy and facilitate the rapid and efficient development of tourism. And also this needs multi-generous force to help. To build the tourism consumption of public service environment actively, to boost industrial integration and innovation of tourism product and to enrich tourism “supply side” content and to guide overseas tourism consumption are the current focuses on expanding tourism consumption.

Key words: the new normal of economy, tourism consumption, tourism public service, overseas tourism consumption return