Abstract: The scholars research on media convergence has been driven by “phenomenon”, which represents an evolutionary trend from concepts and definitions to phenomena and regulations during the 20 years from 1996 to 2017. There are four aspects of research achievement aggregation focusing on the research of media convergence’s subjective, supporter, practitioners and users, industry and policy which presents phenomenal features inconsistent with the technical pioneering. In other words, it is a research of time-consuming and lacking knowledge fusion on media convergence. The study of media convergence in China has insufficient attention to the media convergence technologys leading nature and it may be resulted in the risk that productivity determines production relations in the research logic. The study of media convergence in the field of journalism and communication has not formed the research orientation of knowledge fusion as a whole, and knowledge innovation is put in a tight spot. Therefore, media convergence needs to develop interdisciplinary research. The lack of technological pioneering is the main reason that led to the academic research of journalism communication discipline lagging behind the media practice in China.

Key words: media convergence, Bibliometrics, knowledge mapping, synchronic analysis, diachronic analysis