Abstract: The financing modes of global large-scale sports events mainly include government investment and financing mode, market-oriented investment and financing mode, and mixed investment and financing mode. The mixed investment and financing mode gradually occupies the mainstream. Based on the project classification, public welfare projects mainly depend on the governments full investment. Quasi-public welfare projects are generally led by the government in advance, while attracting the participation of social capital, but the financing of business projects is mainly funded by enterprises themselves. From the perspective of innovation direction, public welfare projects are suitable for government investment and financing mode, but some projects should be innovated with PFI-oriented system; quasi-public welfare projects should be flexibly used to attract the participation of social capital, such as PPP; operating projects should try asset securitization and establish the direction of sports industry investment fund. The innovation of financing mode needs to be guaranteed by the government from the aspects of laws and regulations, talent construction and system construction.

Key words: large-scale sports events, financing mode, public welfare projects, quasi-public welfare projects, business projects