Abstract: The combination of capital logic and digital technology has further intensified the problem of alienation in intersubjective communication in digital capitalist society,presenting new manifestations such as virtualization of communication subjects,fragmentation of communication forms,and visualization of communication relationships.This is the practical consequence of the capitalist mode of production incorporating the process of communication between subjects into the process of capital proliferation,which to some extent results in the communication between people being masked by the communication between data,and people being further instrumentalized under the domination of capital.The principle of data sharing in the construction of digital socialism provides an ideal paradigm for breaking the alienation of digital capitalist communication,but it has significant limitations in practice that cannot be ignored.Therefore,we still need to return to Marxs principles of political economy and explore the fundamental principles of breaking capital rule,maintaining the healthy development of digital technology,and solving the alienation of digital capitalist communication.

Key words: alienation of communication, digital capitalism, capitalist mode of production, digital socialism