河北大学学报(哲学社会科学版) ›› 2020, Vol. 45 ›› Issue (4): 110-118.DOI: 10.3969/j.issn.1005-6378.2020.04.013

• 管理学研究 • 上一篇    下一篇

河北省入境旅游市场时空结构及其演化特征

郭伟,赵新蕊   

  1. 燕山大学 经济管理学院, 河北 秦皇岛 066004
  • 收稿日期:2020-03-21 出版日期:2020-07-25 发布日期:2020-07-25
  • 作者简介:郭伟(1966—),女,黑龙江萝北人,博士,燕山大学经济管理学院教授、博士生导师,主要研究方向:战略研究、区域旅游与旅游开发。
  • 基金资助:
    教育部人文社会科学研究规划基金项目资助“高铁条件下京津冀区域旅游效率分析及协同提升路径研究”(18YJA790028);河北省教育厅人文重点研究基地资助项目“高铁条件下京津冀区域旅游效率测度及协同提升研究”(JJJD1815)

The Spatial-temporal Structure and Evolution Characteristics of Inbound Tourism Market in Hebei Province

GUO Wei,ZHAO Xin-rui   

  1. School of Economic Management, Yanshan University, Qinhuangdao, Hebei 066004, China
  • Received:2020-03-21 Online:2020-07-25 Published:2020-07-25

摘要: 河北省入境旅游发展快速,随时间增长入境旅游人次数和国际旅游外汇收入均呈现增长趋势,入境旅游市场在空间结构上呈现“倒二八”结构,形成了亚洲市场(中国港澳台地区除外,下同)为主,中国港澳台地区市场和欧洲市场为辅的格局。在此基础上,依据竞争态模型划分河北省入境客源市场,并分析不同等级客源市场的演化特征。研究发现:一级客源市场中,中国港澳台地区和日本市场竞争力增强,亲景度上升,韩国和俄罗斯市场竞争力减弱,亲景度下降;二级客源市场中,泰国和印度尼西亚市场竞争力逐年增强,亲景度上下波动,属于强亲景市场;三级客源市场中,马来西亚和所有欧美市场竞争力和亲景度均呈现下降趋势。最后结合客源市场的演化特征以及现阶段新冠病毒疫情,为河北省入境旅游不同等级的客源市场提出相应的拓展对策。

关键词: 入境旅游市场, 时空结构, 竞争力偏离分量, 亲景度, 河北省

Abstract: With the rapid development of inbound tourism in Hebei Province,the number of inbound tourists and the foreign exchange income of international tourism show an increasing trend.The spatial structure of inbound tourism market presents a “backward 28” structure,forming a pattern of Asian market(exclding Hong kong,Macao and Taiwan regions,China,the Same below)as the main market,Hong Kong,Macao,Taiwan regions,China market and European market as the auxiliary market.On this basis,according to the competition model,Hebei inbound tourist market is divided,and the evolution characteristics of different levels of tourist market are analyzed.The results show that:in the first-class tourist market,the competitiveness of Hong Kong,Macao,Taiwan regions,China and Japan is enhanced,and the pro scenery degree is increased;the competitiveness of South Korea and Russia is weakened,and the pro scenery degree is decreased;in the second-class tourist market,the competitiveness of Thailand and Indonesia is increased year by year,and the pro scenery degree fluctuates up and down,which belongs to the strong pro scenery market;in the third-class tourist market,the competitiveness of Malaysia and all European and American markets are declining.Finally,according to the evolution characteristics of the tourist market and the new coronavirus epidemic situation at this stage,this paper puts forward corresponding countermeasures for the different levels of tourist market in Hebei Province.

Key words: inbound tourism market, space-time structure, competitiveness deviation component, pro scene degree, Hebei Province

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