关键词: “互联网+”, 大学生, 思想政治教育, 实效性

Abstract: The Internet promotes the ideological and political education of college students to innovate constantly,expand the field,enrich the means and improve the efficiency,which provides a new opportunity for further strengthening and improving the ideological and political education of college students.At the same time,the ideological and political education of college students also has some problems,such as the lag of idea mode,the insufficient supply of content,the change of field time and space,the difficulty of rational cognition,the diversity of means and carriers,the weakening of authority status of ideological and political educators,the complexity of internet environment and the enhancement of ideological complexity.In order to solve these problems effectively,this paper puts forward the following countermeasures,including renewing the education ideas to raise awareness of the importance of ideological and political education of college students in “Internet Plus” era,striving to create an innovation platform,expanding the new field of ideological and political education,applying the “Internet Plus” thinking and technology,enhancing the modernization level of ideological and political education technology,strengthening effective safeguards and improving the efficiency of ideological and political education.

Key words: “Internet Plus”, college students, the ideological and political education, effectiveness