Abstract: The culture of leisure is determined by the criterion of harmony and happiness. It is a form of culture evolving from the activities which are carried outside of work and are able to bring relaxation, according to personal intentions. The culture of leisure started from the early human being communication, and it evolved to form certain leisure thoughts, system, habits and behavior patterns. From the development and proliferation’s point of view, it contains three dimensions: the gradual socialization of entertainment, the coercion of the mainstream ideology, and part of the intangible cultural heritage. The integrity of the culture of leisure in spreading is represented by the selective patterns about the thoughts, system and leisure habits. Different national traditions and ideologies determine their own patters in the dissemination of leisure culture. Concentrating on developing the academic propagation and expanding the research perspectives of the leisure culture have significant influence on the dissemination of Chinese culture, the harmonious development of society and promoting peoples’ happiness.

Key words: leisure culture, development trend, mass communication, research perspective