Abstract: The cultural image of a country is an important factor affecting national cultural interests and the overall interests of the country.The strategy of cultural power image in the new era is an important part of Chinas national image strategy,and its implementation process must strictly follow the essential requirements of adhering to the partys overall leadership,adhering to the guiding position of Marxism in the ideological field,and people-centered work orientation.Its development path lies in the shaping of culturally advanced image and the identification that strictly guided by the core socialist values,in activating the excellent cultural resources as the soul of this image,in the efforts of building consensus of the image among people,and in cultivating the new era talents as the foundation of the image.The internal logic it follows lies in effectively enhancing cultural soft power from cultural consciousness to cultural self-confidence to cultural self-improvement. In order to achieve the strategic goal of shaping the image of a socialist cultural power with Chinese characteristics in the new era,it is necessary to promote the modernization of the cultural governance system and governance capacity internally,tell Chinese cultural stories well externally,and achieve internal and external linkage and force in the same direction.

Key words: The new era, culturally advanced image, the strategy, shaping