JOURNAL OF HEBEI UNIVERSITY (Philosophy and Social Science) ›› 2016, Vol. 41 ›› Issue (4): 153-160.DOI: 10.3969/j.issn.1005-6378.2016.04.021

• Original Paper • Previous Articles    

On the International Communication Strategy of “Russia Today” in the Conflict Events——Taking the Response to Public Opinion in Ukraine Turmoil as a Case Study

ZHAO Xiao hang   

  1. National Computer Network and Information Security Management Center, Beijing 100000, China
  • Received:2016-06-06 Online:2016-07-25 Published:2016-07-25

Abstract: “Russia Today” (RT) is a Russian state funded and non profit medium that is a dark harse in the field of international public opinion. RT acts as an alternative voice of the western mainstream media in Ukraine Turmoil, and fights with American media in the news information war. In the information war, RT wins increasingly rhetorical power from setting the agenda benefited to Russia and tackling the public opinions actively. Through in depth analysis of RT coping skills of public opinion and international communication strategy,this paper further explores how non western mainstream media respond to public opinion,and how the country uses international communication to play a dominant role in the field of international pablic,in order to give some enlightenments to our country's international communication strategy in international affairs.

Key words: Russia Today (RT), information war, issue management, agenda setting, Ukraine Turmoil

CLC Number: