Abstract: Taihang mountain is one of the typical areas in concentrated poverty-stricken areas of china.Taihang Mountain is the one of the stricken-poor areas with rich tourism resources,so tourism has become the main mode of Taihang Mountain area to alleviate the poverty situation.However,after 40 years of development,the development of rural tourism in Taihang Mountain area has encountered a bottleneck,which needs to be combined with the needs of the tourist market to achieve industrial upgrading and transformation.In the future,Taihang mountain area should make full use of the favorable opportunities of the coordinated development of Beijing,Tianjin and Hebei,stabilize and expand the market segmentation of tourists,scientifically plan tourism products and projects,innovate marketing strategies and means of tourism products,and promote the transformation of rural tourism products.In order to further explore the new mode of rural tourism innovation and development in contiguous poverty-stricken areas,we should systematically improve the construction of tourism infrastructure and services,make rational use of land,strengthen the protection of landscape features,and strengthen the regional collaborative management of rural tourism in Taihang mountain area,so as to enhance the sustainability and effectiveness of poverty alleviation work in these areas.

Key words: rural tourism, poverty alleviation by tourism, concentrated poverty-stricken areas, tourists perspective