Abstract: By focusing on the psychological motivation tendencies of employees,this study explores the impact paths and boundary conditions of self-regulatory modes on individual creativity based on regulatory mode theory,social cognition theory and conservation of resources theory.Based on the analysis of 535 matched questionnaires from 106 teams,the empirical results showed that both locomotion self-regulatory mode and assessment self-regulatory mode positively affect individual creativity,and creativity process engagement plays a mediating role in the relationship between self-regulatory modes and individual creativity.The impact of locomotion self-regulatory/assessment self-regulatory mode on creative process engagement was influenced by the cross level moderating effect of team time pressure.There was a positive moderating effect of team time pressure on the relationship between locomotion self-regulatory mode and creative process engagement,while there was a negative moderating effect on the relationship between assessment self-regulatory mode and creative process engagement.From the perspective of motivation,the impact mechanism of self regulatory modes on creativity was revealed,providing reference for team to activate subordinates work motivation and enhance creativity.

Key words: self-regulatory modes, creative process engagement, team time pressure, individual creativity