Abstract: Digital capitalism fully applies digital technology to the entire process of capital growth,causing digital technology to deviate from the track of representing the essential power of human beings.Instead,it uses hidden narratives to maintain the operating logic of capital,defend the political essence of capital,and promote the proliferation of capital.Insights into how digital capitalism “kidnaps” digital technology with the logic of capital,turning it into a tool to reorganize production,transfer value,hide labor,and serve the logic of capital proliferation,are important issues in todays critique of digital capitalism.The progress of science and technology and the prosperity of civilization in the logic of digital capitalism are subject to the control characteristics,exploitative attributes and political nature of digital capital,it has given rise to important social and existential problems such as “the freedom of being unfree”,“the innovative of being non-innovative”,and “the personalized of being non-personalized” of labor in the digital age.Digital capitalism follows the unique logic of capital and innovates the model of capital proliferation,value transfer and life customization,which uses highly developed science and technology to cover up the hidden capital logic behind digital civilization on the new coercion of labor,the hidden transfer of value,and the life discipline of individuals.Therefore,in the face of the fact that digital technology drives the proliferation of capital in the digital age,only by analyzing the hidden logic of digital capitalism with historical materialism can digital technology become a realistic force that promotes the free and comprehensive development of human beings.

Key words: digital capitalism, hidden logic, digital age