Abstract: China is rapidly entering the stage of deep aging, the needs of the elderly for pension service is presenting the trend of increasing and expanding in the depth and breadth constantly. In recent years, with the supply side reform deepening, the country has introduced a series of policies aimed at promoting the development of pension service industry in order to guarantee the supply of pension service. However, with the expanding and increasing of the pension service demand continuously, the problem of supply and demand imbalance in the field of pension service has not been effectively solved, thus the development of the pension service industry is restricted in a way. This paper analyzes the development situation of the pension service industry, teases and reveals the current problems faced by the development of the pension service industry, and then puts forward the development path of the pension service industry under the supply-side reform, so as to realize the balance between supply and demand of the pension service, and effectively meet the needs of the elderly pension services.

Key words: supply-side reform, pension service industry, supply, demand