Abstract: In the new type urbanization process, the development of senior apartments should comply with the people oriented value orientation. The seniors’ demand should be taken as the essential starting point of research and the seniors’ quality of life should be improved. Using the questionnaires and field interview, this paper analyzed the demanding state of senior apartments of some seniors in Hebei Province comprehensively. The problems such as unclear orientation, incomplete facilities, lack of funds, weak operation capability, low service quality, and lack of evaluation and supervision are pointed out and should be solved quickly. The following strategies are put forward. With the orientation of satisfying various pension demands of different seniors, and with the basics of improving seniors’ quality of life, the developing idea of innovation, coordination, greenness, openness and sharing should be adhered to, diversified construction of senior apartments should be enhanced, and specialized senior apartments such as green type, and intelligent type should be built. The sharing economic platform should be forged, resources support in many ways should be obtained, reasonable price mechanism should be constructed, operation capability of senior apartments should be enhanced; professional service team should be fostered, and professional service standard should be improved; the third party evaluation and government regulation should be strengthened in order to promote the benign development of senior apartments.

Key words: senior apartments, pension demand, service supply, operation capability