Abstract: Under the coercion of contemporary idol industrial capital and social media platforms,the cultural practice of “Fanquan” has become a carnival ceremony for digital labor and offline support around idols.“Fanquan effect” is a phenomenon in which members of Fanquan continue to start carnival rituals and immerse themselves in it in order to acquire and accumulate emotional energy.At present,“Fanquan effect” has spread from fan-based groups to many fields such as economy,politics,and culture,and has become a social phenomenon that cannot be ignored.The diffusion logic of “Fanquan effect” needs to be clarified urgently.The dissipation of purpose and significance in postmodernism,the diffusion of mental anxiety in personal growth,and the popularity of false integration among young people in small towns are the deep logic of the “Fanquan effect” spreading to other fields.

Key words: “Fanquan effect”, fan support, interaction ritual, social symptoms