关键词: 京津冀协同发展, 文化消费市场, 文化消费影响因素, 消费者结构, 居民文化消费需求

Abstract: In the coordinated development of Beijing-Tianjin-Hebei region,the cultural and creative industries are still facing many problems to be solved while they have made preliminary achievements. This paper collects the cultural consumption data of regional residents through questionnaires,and uses decision tree algorithm for data mining,aiming to find the influencing factors and structural characteristics of cultural consumption in Beijing-Tianjin-Hebei region. Based on this,this paper puts forward some improvement measures,such as creating regional common cultural brand,ensuring the continuous and stable growth of residents income,innovating marketing mode for teenagers cultural consumption market,and cultivating their correct cultural values and cultural innovation ability,which helps to expand the new path of promoting the coordinated development of cultural consumption market in Beijing-Tianjin-Hebei region,create an inter-connected,open and unified regional cultural consumption market,and let regional residents cultural consumption demand become a new market driving force in promoting the supply of cultural products.

Key words: coordinated development of the Beijing-Tianjin-Hebei region, cultural consumption market, influencing factors of cultural consumption, consumer structure, residents cultural consumption demand