Abstract: Along with the rapid development of information technology，new media are coupled with the elements of cultivating students awareness of rule of law based on the characteristics of advanced nature，value，functionality and society.In the new media era，the cultivation of college students awareness of the rule of law must be based on the situation，move in response to the situation and follow the trend.The cultivation of college students awareness of the rule of law also faces the difficulties of insufficient investment in the construction of new media，insufficient integration with the old media，weak multi penetration of new media，and few innovative methods.To solve the new problems in the cultivation of college students awareness of the rule of law in the new media era，we can adopt the “12345” strategy，that is，to establish a concept，implement two kinds of integration，strengthen three inputs，use four symbols，and develop five forms，so as to make the cultivation of college students awareness of the rule of law alive and practical，and strive to cultivate socialist builders and successors with allround development of morality，intelligence，sports，beauty and labor and help the construction of a socialist law country.

Key words: new media, college students, awareness of the rule of law