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Table of Content

08 December 2021, Volume 46 Issue 6
The Rural Revitalization Promotion Law Provides a Rule of Law Guarantee for Common Prosperity
SONG Caifa
2021, 46(6):  1-11. 
DOI: 10.3969/j.issn.1005-6378.2021.06.001
Abstract ( 680 )   PDF (1327KB) ( 179 )  
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The implementation of Rural Revitalization Strategy and the realization of the goal of common prosperity come down in one continuous line in their common point,starting point and foothold.The implementation of the Rural Revitalization Promotion Law provides a legal guarantee for common prosperity,marking that the implementation of the Rural Revitalization Strategy has entered a new stage of development.The concept of “common prosperity” is the value embodiment of the Rural Revitalization Promotion Law.We should use the ways and means of governance and security to promote rural revitalization to achieve common prosperity in high-quality development,so that the people can completely get rid of poverty and live a happy life of common prosperity.Common prosperity is the long cherished wish of the Chinese people,the original mission of Chinas revolution and socialist construction,and the superiority of the socialist system.Common prosperity is the prosperity of every citizen in the country,the concrete embodiment of Chinese modernization,an important path to promote high-quality development,and the enrichment and development of Marxist anti-poverty theory.The rule of law provided by the Rural Revitalization Promotion Law to promote “common prosperity” is:the Rural Revitalization Promotion Law protects the fundamental interests of farmers,ensures the priority development of villages,promotes the construction of ecological civilization and promotes the high-quality development of villages.The path and measures of the Rural Revitalization Promotion Law to promote the realization of “common prosperity” are to establish a long-term anti-poverty mechanism,improve the construction of peoples livelihood security system,improve the social assistance target system,improve the basic medical security system,and provide legal guarantee for the peoples good life.
Cultivating Young Peoples Values in the New Era with Chinese Excellent Traditional Family Style and Family Precepts
HAN Wenqian
2021, 46(6):  12-18. 
DOI: 10.3969/j.issn.1005-6378.2021.06.002
Abstract ( 565 )   PDF (1225KB) ( 337 )  
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Xi Jinping called on the young people of the new era to enhance their ambition,backbone and spirit.In order to “life their spirits”,young people should start with establishing correct values,be taught to be moral,determined and diligent with Chinese excellent traditional family style and family precepts in the new era,and be guided to mark the first button of life,so as to cultivate young peoples values such as ideals,patriotism,righteousness and interests,struggle and loyalty,which will help young people in the new era grow their ambition,improve their backbone and increase their confidence.
Temporal and Spatial Narration and Ideological Expression of Chinese Women Writers During the Anti-Japanese War(1931—1945)
WANG Mingjuan,YUE Aihua
2021, 46(6):  19-25. 
DOI: 10.3969/j.issn.1005-6378.2021.06.003
Abstract ( 496 )   PDF (1246KB) ( 102 )  
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In the 1930s and 1940s,as the war of resistance against Japanese invaders spread from the northeast to the whole country,women writers truly recorded the pictures of the war from the perspectives of the “positive space” and “negative space” in the physical sense.In the juxtaposition of space and time in the narrative space,the spatial movement of people in the war enhanced the capacity of the facts of the wars evils,while the flow of time also highlighted the trauma of peoples hearts during the war.Women writers recorded the cruelty of war,accused the evils of war,and expressed their distinctive thoughts against war and in defense of peace in an interrogation of super time and space,which was of great significance and value to the study of women writers and creative works during the war period.
The Expression of Emotion in Grand Narrative ——The Approach and Strategy of Revolutionary and Historic Dramas Creation in the 21st Century
SONG Yu,YANG Yisen
2021, 46(6):  26-34. 
DOI: 10.3969/j.issn.1005-6378.2021.06.004
Abstract ( 574 )   PDF (1317KB) ( 356 )  
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The grand narrative on the stage of Chinese drama in the 21st century still focuses on the revolutionary historical theme.There have been many stage works with the theme of commemorating the history of the revolution,reviewing the memory of the revolution,inheriting the revolutionary spirit,and promoting the revolutionary culture.Relying on the narrative of the presence for revolutionary history and the “humanized characterization” of revolutionary heroes,the dramatists or directors generally used “the expression of the emotion” as the approach and strategy to access to the revolutionary historic theme.Compared with the previous dramas creation,they achieved a breakthrough in the convergence of content and the rehearsal of inflexible mode.These innovations,which are based on the “humanistic position” and “microscopic perspective”,provide experience and reference for the same theme of drama in the future.
The Development and Extensive Application of Cyan in the Song Dynasty
CHENG Minsheng
2021, 46(6):  35-46. 
DOI: 10.3969/j.issn.1005-6378.2021.06.005
Abstract ( 966 )   PDF (1369KB) ( 257 )  
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Cyan plays a very important role in the Song Dynasty.Among the utensils used by the royal family in Song Dynasty,there are those who use the cyan color of the previous generation and those who change the cyan color newly,while the Zhaigong in the southern suburbs is called Qingcheng,which is unique to Northern Song Dynasty.In Song Dynasty,there are cyan uniforms and more cyan casual clothes.Women often wear cyan skirts,while men often wear cyan scarves and hats.Amid the daily utensils in Song Dynasty,the most prominent cyan colors are cyan umbrella and cyan paper.Cyan occupies a dominant position in brick and tile buildings in Song Dynasty.Cyan is deeply loved by the public,breaking through the monopoly of the government and striving for sharing.Among all the color innovations,cyan is the most brilliant in Song Dynasty,blue as the sky is the typical clothing color,peony flowers cultivate cyan color,and celadon develops to the historical peak.Cyan pigments are abundant,and azurite and indigo are the most commonly used.Like red and yellow,cyan is shared by both the noble and humble.In Song Dynasty,it can be described as respecting red,admiring yellow and loving cyan.
The Acceptance Characters and Academic Style of Salt and Iron in the South Song Dynasty
NIE Jidong
2021, 46(6):  47-54. 
DOI: 10.3969/j.issn.1005-6378.2021.06.006
Abstract ( 731 )   PDF (1333KB) ( 208 )  
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There was more deepener and wider acceptance of Salt and Iron in South Song than in North Song.On the one hand,it was due to thriving of engraved books in South Song dynasty;on the other hand,it was on account of academic development.Under the political requirements of “legal ancestors”,the official school of the Southern Song Dynasty,on the one hand,wanted to break the influence of Wang Anshis new learning, and on the other hand,wanted to establish a new academic model.In the process of breaking and establishing,textual criticism with the interest of Taoism and inquiry was becoming more and more popular.Neo Confucianism,whose aim was to respect virtue,had gradually occupied a dominant position.Under the influence of the new academic fashion,Salt and Iron was widely concerned by scholars in the Southern Song Dynasty.It became a classic reference for Neo Confucianism to promote Confucian morality and morality,and an important historical material for scholars to textually research the origin of classical system.In addition,the Neo Confucianism in the Southern Song Dynasty also promoted the deep understanding of the literary value of Salt and Iron.This is a new perspective that has not been seen before.
On the Theory of Social Moral Relations in Marxs Labor Philosophy
HUANG Yunming,WU Tong
2021, 46(6):  55-62. 
DOI: 10.3969/j.issn.1005-6378.2021.06.007
Abstract ( 443 )   PDF (1238KB) ( 134 )  
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Marxs labor philosophy brings the nature and society into social practice,especially the labor practice of material production,and reveals the essence of human social moral relationship for the first time.Social moral relationship is a social relationship formed by people in social practice,which can evaluate good and evil.The practice of material production and labor is the fundamental reason for the emergence and development of social moral relations.In the moral relations of private ownership society,the antagonism between the interests of individuals,others,social organizations and the whole society occupies the dominant position.Labor liberation and labor freedom brought by the progress of material production and labor are the fundamental force to solve the contradictions of social moral relations.With the development of labor liberation and labor freedom,the unity of various contradictions in social moral relations will replace antagonism,which occupy the dominant position of contradictions.
The Peoples Good Life Needs to be Realized in Decent Work ——Contemporary Interpretation of Marxs Concept of Decent Work
XU Yinying,HE Hanhun
2021, 46(6):  63-71. 
DOI: 10.3969/j.issn.1005-6378.2021.06.008
Abstract ( 798 )   PDF (1316KB) ( 307 )  
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To realize the needs of the people for a better life,the fundamental thing is to realize the needs of the working people for a better life.The working people create the material basis for realizing the peoples needs for a better life through work,so they should live with dignity.Labor itself is an important part of a better life.Workers should be guaranteed to have decent work,that is,decent employment.Working with dignity rather than pain is the key link to fully realize human nature and realize a better life.In the language of daily life,a decent life is actually another expression of a better life.The basic content of Marxs concept of decent work corresponds to the fundamental dimension of realizing the peoples good life needs,which enlightens us that the peoples good life needs to be realized in decent work.
The Logical Framework of Constructing Industry-education Integrated Enterprise
ZHU Wenfu,DONG Xiangjun
2021, 46(6):  72-80. 
DOI: 10.3969/j.issn.1005-6378.2021.06.009
Abstract ( 446 )   PDF (1264KB) ( 186 )  
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As a new proposition that highlights the vocational education crossover and times theme in a specific historical field,the industry-education integrated enterprise is a product of multiple social capital and multiple actors joint efforts.It needs to be clarified to construct the analysis framework of the industry-education integrated enterprise based on the logic of “starting-value-action”. Using Bourdieus social capital theory to investigate the logical starting of constructing industry-education integrated enterprises,this paper finds that capital elements combines policy and institutional arrangements,the intervention of multiple forms of economic capital,and cultural self-confidence of vocational education.Considering the value of participating vocational education autonomously,enhancing the value of human capital,building a network governance space of “government-school-industry association and enterprise”,and achieving cross-border integration of education and industry,the construction of industry-education integrated enterprises should be implemented the breakthroughs and leaps from the alien to local,from utilitarian to public welfare,from management to co-governance,from imbalance to precision,and from vague to concrete.
The Strategies of Reform of Categories Evaluation of Teaching Talents in Colleges of Hebei Province
HAN Lihong
2021, 46(6):  81-88. 
DOI: 10.3969/j.issn.1005-6378.2021.06.010
Abstract ( 370 )   PDF (1239KB) ( 361 )  
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The categories evaluation of teaching talents in colleges has positive significance for the establishment of discipline characteristics,fulfilling the mission of teaching,and exerting the advantages of teachers.After the implementation of categories evaluation of teachers in colleges of Hebei Province,the importance of guidance and diversion shows apparant,the main theme of education and teaching is returning,the scientificity of assessment and evaluation is enhanced,the autonomy of school personnel is increased,and the quantity and quality of achievements are improved.But there are still many problems:like “abolishing the five principles” is not thorough enough,some evaluation results fall into “quantitative trap”,the influence of “official-centered” still remains,talent evaluation lacks the change of age dimension,administrative personnel assessment is a mere formality,etc.Countermeasures are put forward:establishing multidimensional and stereoscopic evaluation system,strengthening developmental evaluation,establishing multiple evaluation subjects,strengthening consistency of evaluation and teachers career change,and reconciling teacherss values.
The Influencing Factors of Obtaining Ethnic Minority Preferential Policy for the College Entrance Examination in the Elite Universities ——Evidence from the Freshmen of 2019 in University A
FANG Chenchen,GUO Congbin
2021, 46(6):  89-96. 
DOI: 10.3969/j.issn.1005-6378.2021.06.011
Abstract ( 459 )   PDF (1293KB) ( 389 )  
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Based on the survey data from Freshmen of 2019 in University A,through descriptive statistics and the establishment of regression models,this study analyzes the implementation status of ethnic minority preferential policy for college entrance examination and its impact on the admission opportunities of elite university.The ethnic minority preferential policy for college entrance examination have improved the entrance opportunities of ethnic minority access to elite university.Students with poor family background and low administrative level in their home location are more likely to receive preferential policies.Therefore,the state should continue to uphold and improve the ethnic minority preferential policy for college entrance examination and improve the accuracy of this policy.At the same time,basic education resources are tilted towards the underdeveloped minority areas,improving the quality of education in all stages of minority areas,and promoting social mobility and educational equity.
Heterogeneity of the Influence of Knowledge Capital on Enterprise Innovation Performance from the Perspective of Technology Adoption ——Taking the Yangtze River Delta Urban Agglomeration as an Example
XU Changxin,HUANG Xinyi
2021, 46(6):  97-108. 
DOI: 10.3969/j.issn.1005-6378.2021.06.012
Abstract ( 319 )   PDF (1514KB) ( 106 )  
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Manufacturing is an important foundation of the real economy.It is the key for China to become a great manufacturing country by promoting the digital and intelligent development of manufacturing in technological innovation.As the incubator of innovation activities,the Yangtze River Delta urban agglomeration is showing strong momentum in the development of manufacturing industry.Taking the listed manufacturing enterprises in the Yangtze River Delta as samples,this paper divides the technology adoption levels of enterprises in different years by using the finite mixed model,and then investigates the impact of knowledge capital investment on enterprise innovation performance.The results show that the technology adoption ability of manufacturing enterprises is generally low,and knowledge capital investment can significantly improve the enterprises productivity,while showing a positive correlation with the current stage of technology level.At the same time,the difference of enterprise heterogeneity effect is obvious,the effect of export enterprises is better than that of non-export enterprises,and the significance of private enterprises is higher than that of other ownership enterprises.
Capital Regulation,Risk Taking and Efficiency of Commercial Banks ——Empirical Evidence from 165 Commercial Banks in China
WEN Hongmei,XU Jingwen
2021, 46(6):  109-124. 
DOI: 10.3969/j.issn.1005-6378.2021.06.013
Abstract ( 397 )   PDF (1455KB) ( 174 )  
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Capital regulation plays an extremely important role in reducing bank risk and improving long-term bank profitability.This paper selects the panel data of 165 Chinese commercial banks from 2013 to 2019 to conduct an empirical analysis of capital regulation,commercial bank risk taking and efficiency.The results show that the changes in cost efficiency of commercial banks are relatively flat over the years,profit efficiency fluctuates more,and the profit creation ability of Chinese commercial banks is generally lower than the cost control ability.Capital regulation required by the minimum capital adequacy ratio can induce well-capitalized commercial banks to effectively increase their capital levels,reduce risk-taking and promote their sound operation,but it is not effective for some of the small banks that are undercapitalized in the short term.A moderate increase in risk-taking by commercial banks is conducive to cost efficiency and profit efficiency,which in turn makes banks willing to further enhance risk-taking.Under capital regulation,there is an interaction mechanism between risk-taking and efficiency of commercial banks.Bank size,return on assets and GDP growth rate all have significant effects on risk-taking level and efficiency of commercial banks.
Research on Mechanism of Online Celebrity Live Broadcast Marketing ——Based on the Brand Value Co-creation Perspective
SHEN Zhanbo,DAI Liang
2021, 46(6):  125-135. 
DOI: 10.3969/j.issn.1005-6378.2021.06.014
Abstract ( 1648 )   PDF (1391KB) ( 1220 )  
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Benefiting from the innovative development of digital technology and services,various domestic live broadcast apps and live broadcast portal websites have emerged,and online celebrity live broadcast marketing has also emerged.Based on the brand value co-creation perspective,this paper studies the mechanism of online celebrity live broadcast marketing,and believe that the online celebrity live broadcast marketing is a multi-brand value co-creation interactive behavior under the participation of consumers,and it reshapes the value of consumer brand experience.Consumers mainly co-create value with the personal brand of the influencer,the product(service)brand for sale,and the brand of the live broadcast platform.The personal brand of the influencer plays the role of the brand value link and effectively links all parties.Information flow and logistics have played an important supporting role.Consumer brand preference determines the way for all parties to create brand value in online celebrity live broadcast marketing.When consumers prefer online celebrity personal brands,the live content marketing should be focused on and the consumer emotional experience should be attached importance to.When consumers prefer product brands for sale,the brand community marketing should be focused on and consumer product experience should be paid more attention.When consumers prefer to bring goods platform brands,the brand e-commerce marketing should be focused on and the consumer shopping experience should be attached great importance to.
Cloud Platform Construction and Mechanism Innovation of Academic Journals in Colleges and Universities in Hebei Province
LI Jinxia,AI Lan
2021, 46(6):  136-144. 
DOI: 10.3969/j.issn.1005-6378.2021.06.015
Abstract ( 342 )   PDF (1273KB) ( 176 )  
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The internet-based cloud platform for academic journals of colleges and universities has the advantages of low operating cost,easy management,good flexibility and resource saving.Due to the small individual scale,geographical dispersion and weak overall communication power of academic journals in colleges and universities,the digital resources of academic journals in colleges and universities are aggregated,and the cloud platform of academic journals in colleges and universities is established according to the academic degree awarding and talent cultivation subject catalog of the Ministry of Education,so as to realize dynamic management,share information resources and promote the overall high-quality development of journals.In order to further accelerate the construction of cloud platform,cloud platform mechanism innovation should be carried out from constructing the journal academic community,ensuring development orientation,establishing business model,strengthening the risk supervision and focus on incentive management,so as to provide more cloud services.
Environmental Image Building and Communication of China in the New Era
ZHU Boyan
2021, 46(6):  145-153. 
DOI: 10.3969/j.issn.1005-6378.2021.06.016
Abstract ( 474 )   PDF (1267KB) ( 126 )  
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The environment that human beings mainly depend on includes natural environment and social environment.Natural environment is the foundation of social environment,and social environment is the development of natural environment.Environmental image building of China is an important part of the “five-sphere integrated” plan for promoting economic,political,cultural,social and ecological civilization development in the new era.Based on the relevant factors and problems of the natural and social environment,this paper explores its image building,and uses the agenda setting and framing theory to discuss the communication process and relevant strategies of environmental image building to enhance heteronomy and self-discipline through the dissemination of policy rule of law and science and technology,so that people can have the awareness of rule of law,treat the environment rationally and scientifically,protect the environment,live in harmony with nature and actively shape the environmental image.
Triple Compound Form and Subculture Attribute of “Theatre Peony” Short Video
CHENG Cheng,CUI Xingqun
2021, 46(6):  154-160. 
DOI: 10.3969/j.issn.1005-6378.2021.06.017
Abstract ( 651 )   PDF (1241KB) ( 169 )  
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In recent years,parody short videos have increasingly become a public opinion field for young subculture groups to express their rights.Because parody short video takes the Internet as the media and young netizens who master new media technology as the audience,it has different characteristics from previous subculture carriers in reflecting cultural connotation,that is,the triple composite form of opinion expression——as a tool,commodity and text for youth subculture opinion expression.“Theatre peony” series is a representative work of parody short video,which embodies the triple composite form of opinion expression.Firstly,the cultural environment of youth subculture groups is recorded through the tool form of parody short video.Secondly,through the commodity form of parody short video,the self-awareness of youth subculture groups is established and group identity is maintained.Thirdly,the text form of parody short video is used to express resistance discourse.Parody short video is a kind of transposition thinking between youth subculture groups and mainstream discourse by parody with the help of new media technology,suggesting a possible way from “resistance” to final “reconciliation”,and reflecting the new characteristics of “subculture” in the era of short video.